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Hockey has a culture. As the definition of culture constantly changes, we must make more effort on and off the ice to address the need to improve culture as we learn more. Through an athlete-centred approach, our goal is to define what hockey and sport culture is in the 21st century some of the areas we must look at are:


  • Language Use

  • Healthy Ego Development

  • Inclusivity and Diversity

  • Love for the game

  • Growth of the game

  • Active for life


From there, our intention is that conference delegates will be able to take the skills learned and apply them as foundations to future jobs, teams, communities, etc,.

Diversity and inclusion

To address barriers in the current hockey system, we are learning, listening, and taking action so that every stakeholder has a sense of belonging. We aspire to create an environment where everyone is included and can thrive. To cultivate better decision-making and have a deeper understanding, we must step out of our personal perceptions and examine the opinions from various stakeholders. To have the result we are aiming for, we must create a more equitable, diverse, and inclusive community. We must celebrate the game and listen to and address others’ concerns. We are constantly evolving as a society and need open-mindedness for the hockey industry to improve. To grow we must discuss the concerns and create ways to address them from a teen’s perspective as we are the future. We must provide applications for athletes to take back to their teams and communities and continue the ripple of improving and celebrating the hockey community.


We take a holistic athlete-centred approach to drive positive impact, and pull inspiration from the interconnectedness of athletes, coaches, fans, and workers in the game.


We plan to provide applications of concepts learned regarding our concerns will make an impact on society and #CHANGE THE GAME

Our three pillars address societal and hockey cultural issues, each with a vision for success, goals, and commitments.

Be inclusive

  • We must look at both the problems and then create ways to address how to improve inclusivity

  • Providing access to tools provides athletes with applications to apply in the community

  • Improve communication to be more inclusive and appropriate

  • “Just because diversity exists, does not mean inclusion follows”

be a leader

  • We must have the courage and be encouraged to take healthy risks

  • We can learn to be community leaders with encouragement, opportunity, and partnerships

  • Wearing the letter “C” does not give you the tools to be a leader. We want to define what leadership skills look like for leadership groups.

  • Vice-versa- just because you do not have a letter on your jersey does not mean you cannot be a leader

be your best self

  • A way to be happier in life is to be kind and serve others

To​ develop the game we must take steps such as:

  • Defining and living by the values we individually and collectively decide to adopt

  • Celebrating the game and build accountability

  • Collaborating and advocating for cultural change on and off the ice

  • Leading by example and being open to reflection and growth

  • Communicating with all stakeholders

  • Collaborating and advocating for new societal norms

developing the game

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